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01 january 2014
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GITEX 2015

As part of its endeavor to provide investors with market data at any time wherever they are, Dubai Financial Market (DFM) offered the public as well as market participants the opportunity to experience the “Smart Borse” model by introducing an all-inclusive array of innovative electronic services and smart phone applications in line with the vision and directions of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai. The DFM displayed these innovations during its participation in GITEX 2015, the Information technology exhibition scheduled from 18 - 22 October 2015 at the Dubai World Trade Centre. 

The main theme of DFM’s revelations during the show emphasized on market participants’ seamless and effective access to market data and services through multiple platforms. From now on, DFM data will be accessible for its customers at any time wherever they are through their PCs, smart phones, and Apple Watch as well as car dashboards.

As the outcome of months of hard work, the exchange displayed various advancements including; the new Marketwatch webpage, the new DFM smart phone application as well as the Apple Watch version, the new technology to disseminate market data through car dashboards in cooperation with “Gargash Enterprises” and the new services to provide information through the Augmented Reality technologies. Moreover, DFM displayed some other advancements over the past two years including the electronic platform for investor services, the smart IPO platform (eIPO), the AGM registration kiosk and the iVESTOR card.

Senior DFM officials and specialists were present throughout the show to enlighten visitors about the new services and enduring development plans as part of the “Smart Borse” concept.

His Excellency Essa Kazim, Chairman of DFM, said: “We are delighted to launch this innovative cluster of smart applications, which further enhance our efforts to provide services through smart devices in line with the wise vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai to provide various services through smart phones and other communication tools. At DFM, we pursue a clearly defined concept that revolves around the necessity of constantly developing our services in line with the growing expectations of investors. Undoubtedly, there is a mounting recognition amongst investors of the importance of smart phones to stay connected with the market, which gives them an advantage compared to their counterparts who rely only on the traditional ways. Smart phone users are now able to access their stock portfolio as well as market updates whenever and wherever they are. The instant tracking offers investors the necessary comfort about their investments and enables them to seize opportunities available on the market. In addition to constantly updating our applications, the upcoming period will see us launching more services as part of our commitment to provide various participants with smart applications; hence we will launch applications that target other market participants including brokerage firms and listed companies.”

“GITEX 2015 provides us with an ideal platform to connect with various participants and further enhance their awareness of our superb array of smart solutions. It is important to reemphasize that reaching out to the public and market participants and educating them about our services is as important as developing such services as it encourages greater numbers to utilize them. This drive is gaining momentum especially as UAE is amongst the leading countries with smart phone penetration at 74%. The large number of smart phone users enhances investors’ instant tracking of market activity and encourages them to explore new avenues of usage as well as gives service providers efficient and flexible channels to connect with the customers rather than waiting them to initiate the connection,” Essa Kazim concluded.

DFM’s GITEX revelations at a glance

1-    The new smart phone application and the Apple Watch version:

The new DFM smart phone application as well as the Apple Watch version provide users with access to various services including stock portfolio, market watch and cash dividends. The new application is the latest addition to DFM’s smart applications as part of an accelerated pace to fully shift to the “Smart Borse” concept in line with the vision and directions of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai. It is available through application stores of Apple and Android and includes various information that investors may need to stay up-to-date with their stock portfolio and latest developments. The application enables the investor to access details of his portfolio including the owned quantity of shares and its value, the iVESTOR card statement, cash dividends entitlement, the instant tracking of DFM and Nasdaq Dubai listed securities and the DFM Market Watch. Users can also access various guides including how to trade on DFM, as well as having direct connectivity with the DFM investor services.

2-    New technology to disseminate Market Watch data through Dashboards

As part of its constant efforts to promote financial knowledge and provide its market data through various channels, DFM will launch at GITEX 2015 a new technology that enables the dissemination of Market Watch data through car dashboards in cooperation with “Gargash Enterprises”. Through this new technology, DFM trading information including:  trading data, stock prices, price ticker and market performance charts will be integrated into dashboards of Mercedes cars.

The service will allow motorists to stay fully updated about DFM’s market data, while complying with a commitment to follow various international standards that enable safe driving. Hence, the service will be suspended on the dashboard while the car is being driven, while passengers in the back seats will be able to continue accessing the data.

This development is another step forward in DFM’s commitment to provide investors and other participants with market data through various channels including the DFM website, smart phone applications and the Apple Watch application in addition to the dissemination of DFM market data through more than 30 data providers.

DFM’s stand at GITEX will feature a dashboard model that includes a display screen to give exhibition visitors the opportunity to experience this new service.

3-    Market data access through technologies of “Augmented Reality” 

The dissemination of information through the Augmented Reality technologies provides a new channel to access DFM data through uploading the Augmented Reality application. When using the phone to point at a symbol, a picture or a logo, the user will instantly receive data stored in the database of this service including: market information, stock prices, presentations and tutorials on DFM services.

Stock Game for GITEX visitors

The DFM stand will host a stock game enabling visitors to GITEX 2015 to virtually trade on the market for five days with the same arrangements and conditions of the annual stock game that DFM organizes for students in the UAE and beyond. The contestants will execute buy and sell transactions on listed securities as per market prices and within the trading hours between 10 AM and 2 PM. At the end of the exhibition, the top three participants with the highest returns will receive Apple watches as prizes.

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